The reputation of a business is essential to its survival. The trust and confidence of the customer or client can have a direct and profound effect on a company\u2019s bottom line.<\/p>\n
Remember the recent David and Goliath battle between Frankies soft drink company vs Woolworths? Another all too fresh memory is that of one of KFC\u2019s franchisee\u2019s staff washing chicken on a dirty concrete floor. The importance of reputation has become increasingly apparent with the rise in popularity of review sites like Hellopeter.com.<\/p>\n
When was the last time you thought long and hard about your company\u2019s reputation? The odds are that you\u2019ve been forced to think more about your company\u2019s reputation and how it\u2019s affecting everything from your company\u2019s ethics, hiring process, attracting and retention of talented employees, your quality control, reliability, management, leadership and customer focus to your company culture.<\/p>\n
In the past, businesses relied on word of mouth of customers, suppliers and their own employees in order to establish, build and maintain their reputations. In this age of social networking, websites, and other methods of instant communication, businesses both big and small must be conscientious of their reputations on a constant basis and be responsive to any crisis that may have an impact on their reputation.<\/p>\n